Goals signal intent and drive behavior. Some companies use public announcements of sustainability goals to signal their commitment to become sustainability leaders and to compete for superior positioning with their rivals. There has never been a convenient benchmarking  tool to allow sustainability executives to put their own goals in the context of their competitors. Until now.

This report provides a quantitative analysis of the sustainability goals of six major computer makers: Acer, Dell, Fujitsu, Hewlett-Packard, IBM and Lenovo.

The source of the data used in this analysis is the companies’ latest published sustainability reports. 

Pages: 6; Figures: 5

Outline

Key Questions
Key Finding
Goals and Targets Drive Change and Competitive Differentiation
Operations, Products &Packaging and Recycling Are Main Goal Areas
Computer Makers Publicly Adopt an Average of 14 Sustainability Goals
Product and Packaging Goals Outnumber Operations Goals
GHG Emissions Receives Most Focus; Water Less So
Forward-looking Goals Have More Impact
Sources
Methodology

Figures

Figure 1 Major Sustainability Areas and Issues
Figure 2 Number of Sustainability Goals per Company
Figure 3 Number of Goals Per Area Per Company
Figure 4 Number of Goals per Issue
Figure 5 Number of Forward-Looking and Current Goals